Should my Business have a Google My Business Listing?

Business owners know the importance of marketing. They also know how expensive it can be to attract new customers - but it doesn’t have to be costly to make a potentially big impact.

One of the simplest ways to market your business is to take advantage of a Google My Business listing. It’s free to use and easy to set up—and that’s priceless when you’re trying to build a business.

When people search for information about your business, a Google My Business listing gives them information they might need, including:

-    A description of your business.
-    Your location and directions to get there.
-    Your business hours.
-    Your business number and direct access to call from their smartphone.
-    A link to your website if you have one.
-    The ability to post photos.
-    And the option to leave reviews.

To get started, go to google.com/business to fill out the requested information and verify your business. It’s that easy! You’ll want to keep your listing current so customers will always have accurate information. Also, be sure to leverage all the free marketing tools that Google offers My Business users.

If you’re wondering if it works, just think of how often you search to find information about another business, and how great that could work for yours!